Effective negotiation is rooted in establishing trust and building relationships—one conversation at a time. In this practical guide, trailblazing sports agent Molly Fletcher reveals her proven approach to landing more than $500 million worth of deals throughout her career. It all comes down to doing five things well:
Master these steps and you'll not only close more deals—you'll be setting yourself up for the next big one.
"A great negotiator and a great storyteller has mined her deep experience in one of the most pressurized arenas of American business. This book is a road map for anyone who wants to learn how to win negotiations of any kind." — LARRY KRAMER, president and publisher of USA Today
"Negotiating well is indispensable to success. Whether from the stage or in this book, Molly will inspire you. A Winner's Guide to Negotiating will change your life by changing your conversations. A must-read for every business professional." — DONNA FIEDOROWICZ, senior vice president at the PGA TOUR