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Title details for Yes! by Noah J. Goldstein - Available

Yes!

50 Scientifically Proven Ways to Be Persuasive

by Noah J. Goldstein
Steve J. Martin
Audiobook
2 of 2 copies available
Borrow Listen to a sample Listen to a sample
2 of 2 copies available
Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life.
Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.

Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

  • Creators

  • Publisher

  • Release date

    February 17, 2009

  • Formats

    • OverDrive Listen audiobook

      • ISBN: 9780743583275
      • File size: 153864 KB
      • Duration: 05:20:32

  • Languages

    • English

  • Reviews

    • AudioFile Magazine
      A useful compilation of social science research explains what makes people say yes to an idea, viewpoint, request, or sales presentation. Using a format that works well for episodic listening, the authors list 50 persuasion factors, each with a captivating teaser introduction followed by a concise explanation and illustration. The factors are such things as how we word proposals, our posture, how we present our credentials, how we frame the potential for loss or gain, and our how social references or personal similarities impact agreeability. This is an enlightening reference audio for consumers, leaders, and sales professionals alike. Though narrator Blair Hardman's phrasing sounds predictable at first, his rhythms and consistency become more appealing as the program unfolds. His no-frills approach fits well with this research-based learning audio. T.W. (c) AudioFile 2009, Portland, Maine
    • Publisher's Weekly

      March 30, 2009
      Blair Hardman brings competent and generally pleasant—if not particularly animated or memorable—delivery to this practical collection of tips and tricks. The content itself—divided into 50 minichapters—proves ready-made for the audiobook format. Listeners with short commutes can sample a tidbit or two on each leg of their journey and not find the listening disjointing, though the concluding sections devoted to the nuances of cross-cultural persuasive communication may not be quite as easily digested as the more general findings and insights. Fans of Freakonomics
      and The Tipping Point
      form a built-in audience for whom the relevance of the material will likely trump any concerns about the dry presentation. A Free Press hardcover
      (Reviews, Apr. 14)
      .

Formats

  • OverDrive Listen audiobook

subjects

Languages

  • English

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