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Tribal

How the Cultural Instincts That Divide Us Can Help Bring Us Together

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SHORTLISTED FOR THE FINANCIAL TIMES AND SCHRODERS BUSINESS BOOK OF THE YEAR
A revelatory, paradigm-shifting work from a renowned Columbia professor and “one of the great social and cultural psychologists” (Amy Cuddy) that demystifies our tribal instincts and shows us how to use them to create positive change.

Tribalism is our most misunderstood buzzword. We’ve all heard pundits bemoan its rise, and it’s been blamed for everything from political polarization to workplace discrimination. But as acclaimed cultural psychologist and Columbia professor Michael Morris argues, our tribal instincts are humanity’s secret weapon. 
Ours is the only species that lives in tribes: groups glued together by their distinctive cultures that can grow to a scale far beyond clans and bands. Morris argues that our psychology is wired by evolution in three distinctive ways. First, the peer instinct to conform to what most people do. Second, the hero instinct to give to the group and emulate the most respected. And third, the ancestor instinct to follow the ways of prior generations. These tribal instincts enable us to share knowledge and goals and work as a team to transmit the accumulated pool of cultural knowledge onward to the next generation. 
Countries, churches, political parties, and companies are tribes, and tribal instincts explain our loyalties to them and the hidden ways that they affect our thoughts, actions, and identities. Rather than deriding tribal impulses for their irrationality, we can recognize them as powerful levers that elevate performance, heal rifts, and set off shockwaves of cultural change.
Weaving together deep research, current and historical events, and stories from business and politics, Morris cuts across conventional wisdom to completely reframe how we think about our tribes. Bracing and hopeful, Tribal unlocks the deepest secrets of our psychology and gives us the tools to manage our misunderstood superpower.
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    • Kirkus

      August 15, 2024
      An anthropologist examines ways in which ingrained notions of belonging and difference can be put to work for the good. The notion that humans are by nature tribal beings fell into some disrepute after World War II, before which it was common to essentialize: Germans are naturally warlike, Americans naturally forward-looking. "These approaches reduced cultures to stable patterns," writes Morris, but cultures are instead in constant change, especially with globalization. So to with tribes--around the world, a sort of default form of social organization, bound by associations of families and clans into larger but still manageable polities. "In these nested groups our forebears first felt the exciting and empowering experience of connection to myriad individuals and ideas, the ongoing experiment that we call 'society, '" Morris writes. Some of those ideas yield "in-group" pressures to conform, while others help create traditions, formal or informal, that are often quite revealing. In this last regard, it's interesting to learn that sales of macaroni and cheese skyrocketed after 9/11, a reversion to comfort food in the wake of catastrophe. Given that in-group pressures can turn deeply negative in some instances, such as the current anti-immigration impulse sweeping the U.S. and Europe and indeed the inability of "red" and "blue" constituents to talk with each other, Morris counsels seeking ways to make room for other tribes, altering, as he puts it, a "culture fit" stance to a "culture add" policy. While such talk is sure to rile the anti-DEI crowd, Morris urges readers to remember that, again, cultures evolve to adapt to new situations and can do so positively--as when, in one of his examples, Catalonians figured out a way to incorporate Muslims into a traditional festival that featured local pork sausage by broadening the celebration to include locally made but also halal cheeses. Somewhat repetitive, but with useful lessons on cultural accommodation and coexistence.

      COPYRIGHT(2024) Kirkus Reviews, ALL RIGHTS RESERVED.

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