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Description
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Details
The first practical explanation of how creativity works, this results-oriented classic reveals how to move beyond a "vertical" mode of thought—focused on following step-by-step logic in search of a single "correct" solution—to tap the potential of lateral thinking, which leads us to creatively generate multiple ideas. A prominent scholar of psychology, medicine, and physiology who taught at Oxford, Cambridge, Harvard, and other world-renowned universities, Edward de Bono was the originator of the concept of lateral thinking, and in this book he explains this method that can benefit problem-solvers in any field.
"This could be a very useful book for teachers and non-teachers alike. Dr. DeBono does not claim to be able to turn us all into Miltons, DaVincis, and Einsteins . . . but his techniques provide an alternative to just sitting around waiting for the Muse to appear. The Muse never appears to most of us—hence the value of this book." — Times Educational Supplement
![Expand title description text](https://lightning.od-cdn.com/static/img/more.adbfa74d06226b5aa45bbeae240ad19f.png)
Kindle Book
- Release date: June 11, 2024
OverDrive Read
- ISBN: 9780062043276
- Release date: June 11, 2024
EPUB ebook
- ISBN: 9780062043276
- File size: 7444 KB
- Release date: June 11, 2024
Formats
Kindle Book
OverDrive Read
EPUB ebook
subjects
Languages
English
The first practical explanation of how creativity works, this results-oriented classic reveals how to move beyond a "vertical" mode of thought—focused on following step-by-step logic in search of a single "correct" solution—to tap the potential of lateral thinking, which leads us to creatively generate multiple ideas. A prominent scholar of psychology, medicine, and physiology who taught at Oxford, Cambridge, Harvard, and other world-renowned universities, Edward de Bono was the originator of the concept of lateral thinking, and in this book he explains this method that can benefit problem-solvers in any field.
"This could be a very useful book for teachers and non-teachers alike. Dr. DeBono does not claim to be able to turn us all into Miltons, DaVincis, and Einsteins . . . but his techniques provide an alternative to just sitting around waiting for the Muse to appear. The Muse never appears to most of us—hence the value of this book." — Times Educational Supplement
![Expand title description text](https://lightning.od-cdn.com/static/img/more.adbfa74d06226b5aa45bbeae240ad19f.png)
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Details
Publisher:
HarperCollins
Kindle Book
Release date: June 11, 2024
OverDrive Read
ISBN: 9780062043276
Release date: June 11, 2024
EPUB ebook
ISBN: 9780062043276
File size: 7444 KB
Release date: June 11, 2024
-
Creators
- Edward de Bono - Author
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Formats
Kindle Book
OverDrive Read
EPUB ebook
-
Languages
English
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