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No B.S. Guide to Brand-Building by Direct Response
The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
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Description
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Creators
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Details
Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the cofounders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of twenty-one retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand—without corporate-sized investment. Mastering Kennedy's branding truths and utilizing proven direct-response advertising and marketing methods, entrepreneurs create their own brand tribe—customers who believe in, buy, and promote their brand.
Truths and tactics are illustrated with case studies, examples and insights from other well-known brands.
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- Dan S. Kennedy - Author
- Forrest Walden - Author
- Jim Cavale - Author
- Stephen R. Thorne - Narrator
OverDrive Listen audiobook
- ISBN: 9781469068237
- File size: 191033 KB
- Release date: October 30, 2018
- Duration: 06:37:59
Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the cofounders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of twenty-one retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand—without corporate-sized investment. Mastering Kennedy's branding truths and utilizing proven direct-response advertising and marketing methods, entrepreneurs create their own brand tribe—customers who believe in, buy, and promote their brand.
Truths and tactics are illustrated with case studies, examples and insights from other well-known brands.

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Details
Publisher:
Ascent Audio
Edition:
UnabridgedOverDrive Listen audiobook
ISBN: 9781469068237
File size: 191033 KB
Release date: October 30, 2018
Duration: 06:37:59
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Creators
- Dan S. Kennedy - Author
- Forrest Walden - Author
- Jim Cavale - Author
- Stephen R. Thorne - Narrator
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Formats
OverDrive Listen audiobook
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Languages
English
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