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Ideaflow: the number of ideas you or your team can generate in a set amount of time
We all want great ideas, but few actually understand how they’re born. Innovation doesn’t come from a sprint or a hackathon—it’s a result of maximizing ideaflow.
Jeremy Utley and Perry Klebahn of Stanford’s renowned Hasso Plattner Institute of Design (aka the “d.school”) offer a proven strategy for coming up with great ideas by yourself or with your team, and quickly determining which are worthy. Drawing upon their combined decades of experience leading Stanford’s premier Launchpad accelerator and advising some of the world’s most innovative organizations, like Microsoft, Michelin, Keller Williams Realty, and Hyatt, they’ll teach you how to:
• Overcome dangerous thinking traps
• Find inspiration in unexpected places
• Trick your own brain to be more creative
• Design and deploy affordable experiments
• Fill your innovation pipeline
• Unleash your own creative potential, as well as the potential of others
Perhaps you have experienced low ideaflow. Have you been in that quiet conference room, with a half-filled whiteboard, and an unmet business target?. With the proven system in this book, entrepreneurs, managers, and leaders will learn how to tap into surprising and valuable ideas on demand and fill the creative pipeline with breakthrough ideas.
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Creators
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Publisher
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Release date
October 25, 2022 -
Formats
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Kindle Book
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OverDrive Read
- ISBN: 9780593420591
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EPUB ebook
- ISBN: 9780593420591
- File size: 4009 KB
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Languages
- English
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Reviews
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September 1, 2022
The need to innovate has become one of the leading drivers for companies across all industries, but the skills for ideation, problem-solving, and creativity are often treated as something to be learned in school, not on the job. Brainstorming might always come second to ship dates, but Utley and Klebahn (directors of executive education at Stanford d.school) make the case that ideation should be a bigger part of every company's culture. Through dozens of case studies and stories on problem-solving, the book offers a program for structuring work around the creation and testing of new ideas. The program is in part a contemporary revamp of processes covered in Mihaly Csikszentmihalyi's Flow, Ed Catmull and Amy Wallace's Creativity, Inc., and Kelly Leonard and Tom Yorton's Yes, And, but Utley and Klebahn focus on quantity over quality as a way to promote breakthroughs. VERDICT This solid introduction to the ideation process moves past the recent fixation on improv, which has been the model since the publication of Yes, And. The book does indeed tackle the need for idea creation in business, but it doesn't differentiate itself enough from other works on this topic.--John Rodzvilla
Copyright 2022 Library Journal, LLC Used with permission.
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